Marketing Services for Australian Small Businesses

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Yes! Our Marketing Services are done remotely so we can look after the marketing needs of businesses all around Australia. We are only a phone call away and you will be in regular communication with your Manager who will take care of you each week. We have marketing clients in Brisbane, Sydney, Melbourne, Adelaide, Hobart, Canberra, Perth, Darwin – all across Australia including regional areas. 

Marketing Agency costs in Australia vary depending on the services provided, the pedigree of the agency and the hours of work provided. Agencies typically charge a fixed monthly fee (averaging anywhere from $2,000 to $15,000 per month) with any once off projects charged at hourly rates (around $200 per hour). 

The average marketing budget for small businesses varies based on factors like industry and business goals. However, some general guidelines are:

1. B2B Companies: Allocate 2% to 5% of revenue to marketing.
2. B2C Companies: Consider spending 5% to 10% of revenue.

You can engage us from as little as 7.5 hours a week. Based on our fee structure, this would work out to be just $261.38 + GST per week for 7.5 hours of marketing work. As your business grows, you can increase the hours each month depending on your needs. Our fees are fully transparent so you can use our Pricing Calculator or Marketing Services Packages at any time to obtain your free quote.

Your fees will be set based on the hours you select each week. Our fees will only change if you decide to change the amount of hours you need. You can change your hours each month depending on the needs of your business. 

One of our Managers will become your daily point of contact. They will speak to you regularly or whenever you need them to make sure everything is running smoothly. Our Managers have many years of experience so you can rest assured your marketing is in good hands. 

Yes! Many of our clients use multiple services with us. Our Bookkeeping and Administration support rates are the same as our Marketing rates. The more hours you need from us, the cheaper our rates become so it can be very beneficial to use our other services too. 

We don’t have long drawn out engagement processes. It’s simple to start and we can be up and running within a week. 

No! Once you’ve decided on the amount of hours you need from us, we simply charge a fortnightly fee. Our fee only changes if you choose to change the hours you need from us. 

Yes! Your Manager will be in touch with you each week to provide you information on what we are working on, progress made, stages we are up to, outcomes achieved, relevant data from analytics, advertising campaign updates and much more. We are transparent in everything we do and you will never feel left in the dark.  

All small businesses can benefit from a well thought out marketing strategy. Some of the businesses we’ve seen get great results include:

• Professional businesses like Dentists, Doctors, Accountants and Lawyers. 
• Trades businesses like Plumbers, Painters, Electricians and Builders.
• Retail businesses like Gyms, Florists, Clothing Stores, Hairdressers and Barbers.
• Hospitality venues like Clubs, Restaurants, Bars and Cafes.

Any small business can increase their sales and grow the value of their businesses through marketing, which is why so many small businesses spend time and money on their marketing.  

If your business has never done any Social Media Marketing before, you can start with the following steps:

• Identify which platforms you wish to use.
• Define your target audience.
• Develop a marketing plan including which products or services to market.
• Create engaging content around those products and services.
• Post your content or advertisements.
• Review the performance and adjust if necessary.
• Be comfortable experimenting with different content formats and target markets.
• Learn from experience.
• Stick with it, great results take time. 

Yes. Social Media platforms provide businesses with access to huge audiences to promote their products and services. Suitable audiences can be targeted easily and with the creation of engaging and high quality content, you business will be able to build brand awareness, increase its sales pipelines, maintain contact with existing communities and form new ones. If executed consistently and competently, Social Media Marketing can take your business to a new level. 

The best types of marketing for small businesses create a balance between effectiveness and cost. Some of the best marketing avenues for small businesses are:

• Website and Search Engine Optimisation (SEO)
• Content creation and blogs
• Social Media Marketing on platforms like Facebook and Instagram
• Newsletters to existing audiences  

Generally, the return on marketing spend for a small business which is done to a high standard and consistently over time is between 2:1 and 5:1. This means that for every $1 you spend on marketing you could reasonably expect a return of $2-$5 in added revenue. This varies significantly between industries and the types of marketing your business does and the standard to which its done over a length of time.  

SEO, or search engine optimisation, is the practice of making your business’s online content more easily discoverable in search engines. Specifically for small businesses, small business SEO involves optimizing a small business’s website and content to improve its visibility and ranking on search engines like Google. These improved rankings result in more traffic and sales leads for your business. 

Yes! SEO (search engine optimization) is definitely worth it for local businesses. Here’s why:

Local Search Importance:

• 4 in 5 consumers use search engines to find local information.
• 76% of people who search on their smartphones for something nearby visit a business within a day.
• 28% of local searches result in a purchase.

Benefits of Local SEO:

• Increased Visibility: Local SEO helps your business show up in relevant local queries.
• Attracting Customers: It drives qualified traffic without paid advertising.
• Competitive Edge: Stay ahead by optimizing for local search.

The 7 C's of social media marketing are:

1. Community
2. Content
3. Curation
4. Creation
5. Connection
6. Conversation
7. Conversion