Outsourced Marketing – Why Is It So Beneficial?

Introduction 

In today’s fast-paced business world, staying ahead of the competition is crucial. One way businesses achieve this is by leveraging the power of marketing. However, not all businesses have the resources or expertise to handle their marketing in-house. This is where outsourced marketing comes into play. But what exactly is outsourced marketing, and why is it so beneficial? Let’s delve into it. 

1. What are the main areas of Marketing? 

Marketing is a broad field that encompasses several areas, each with its unique focus and strategies. Main areas of marketing include Social Media Marketing, Search Engine Optimisation (SEO), Content Creation, and Advertising [3,4,5,6]. Each of these areas plays a crucial role in helping businesses reach their target audience, engage with customers, and ultimately drive sales. 

2. What is Social Media Marketing? 

Social Media Marketing is the use of social media platforms to connect with your audience, build your brand, increase sales, and drive website traffic [7,8,9,10]. This involves publishing great content on your social media profiles, listening to and engaging with your followers, analysing your results, and running social media advertisements. 

3. What is SEO? 

Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results [11,12,13,14]. It involves making changes to your website design and content that make your site more attractive to a search engine. 

4. What is content creation? 

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format [15,16,17,18,19]. 

Content creation is very important for businesses to build their online presence. Regularly posting content is a great way to engage with your audience and provide useful information to those in need. 

5. Why do businesses outsource their marketing? 

Businesses choose to outsource their marketing for a variety of reasons. These include cost savings, access to specialised skills and services, increased efficiency, and the ability to focus on core business functions [1,2,20,21]. 

For many small businesses, outsourcing their marketing is an obvious choice as they may not require the services of a full-time or even part-time on-site staff member. By outsourcing these tasks, small businesses can get more bang for their buck and maximise their marketing capabilities, even on a small budget. 

6. What areas of marketing can be outsourced? 

Almost any area of marketing can be outsourced, from strategy development and market research to SEO, content creation, social media management, and advertising [21,22,23,24]. 

Most reputable marketing agencies provide a broad array of services which businesses can take advantage of. Marketing can also be easily performed off-site, making the decision to outsource marketing a very simple one.

7. What are the benefits of outsourced marketing? 

Outsourced marketing offers several benefits. It provides access to a team of experts with specialised skills, saves time and resources, offers a fresh perspective, and allows businesses to stay up to date with the latest marketing trends and technologies [22,25,26,27]. 

Outsourced marketing services are great for smaller businesses who wish to have a top-quality marketing function for their business but need low cost and flexible solutions to match their revenue and cash flow. 

8. How much does outsourced marketing cost? 

The cost of outsourced marketing can vary greatly depending on the scope of the project, the expertise required, and the agency’s pricing model. It’s important to discuss your budget and expectations upfront to ensure a good fit [22,28,29,30]. 

Many outsourced providers offer service packages which can be tailored to a business depending on the hours or tasks required. These hours can be adjusted periodically to better match the marketing activity with the business’s needs throughout the year or over time.  

When selecting an outsourced marketing provider, businesses should analyse the flexibility options as well as the overall price to get the best outcome for their business. 

9. How much can I save for my business by outsourcing marketing? 

Outsourcing marketing can result in significant cost savings. By outsourcing, businesses can avoid the costs associated with hiring full-time employees, such as salaries, benefits, and training expenses. Additionally, outsourcing allows businesses to only pay for the services they need, when they need them [31,32,33]. 

By outsourcing marketing, businesses can save up to 40% on their marketing activities and gain specialist expertise in the process. It should be carefully considered as an option for all businesses given the importance of marketing to the growth and prosperity of a business as well as its competitive advantage to consumers. 

10. Conclusion 

Outsourced marketing offers numerous benefits for businesses of all sizes. By outsourcing their marketing, businesses can gain access to expert knowledge and skills, save time and money, and focus on their core business functions. Whether you’re a small business owner looking to grow your brand or a large corporation needing specialized marketing services, outsourced marketing could be the solution you’re looking for. 

11. About Us 

International Outsourcing Group provides Bookkeeping Services, Marketing Services and Administration Services to businesses across Australia.  

We offer a diverse range of Marketing Services including SEO, social media marketing, content creation, blogs, posts and advertising. 

You can change the amount of hours you need month to month with no fees to change. We have no establishment or additional hidden fees – just a simple fortnightly payment. 

You can visit our website at internationaloutsourcinggroup.com. 

References 

1. https://www.forbes.com/sites/forbescommunicationscouncil/2024/05/30/18-reasons-to-outsource-your-marketing-efforts/ 
2. https://www.semrush.com/blog/reasons-to-outsource-marketing/ 
3. https://ahrefs.com/blog/types-of-marketing/ 
4. https://uk.indeed.com/career-advice/finding-a-job/types-of-marketing-fields 
5. https://industry-minds.com/a-comprehensive-guide-to-the-different-areas-of-marketing/ 
6. https://ceopedia.org/index.php/Areas_of_marketing 
7. https://blog.hootsuite.com/social-media-marketing/ 
8. https://blog.hubspot.com/marketing/social-media-marketing 
9. https://www.investopedia.com/terms/s/social-media-marketing-smm.asp 
10. https://www.socialinsider.io/blog/social-media-marketing/ 
11. https://moz.com/learn/seo/what-is-seo 
12. https://developers.google.com/search/docs/fundamentals/seo-starter-guide 
13. https://www.semrush.com/blog/what-is-seo/ 
14. https://en.wikipedia.org/wiki/Search_engine_optimization 
15. https://ahrefs.com/blog/content-creation/ 
16. https://blog.hubspot.com/marketing/content-creation 
17. https://www.conductor.com/academy/content-creation/ 
18. https://en.wikipedia.org/wiki/Content_creation 
19. https://learn.g2.com/content-creation 
20. https://www.b12.io/resource-center/traffic-generation/reasons-why-companies-outsource-their-marketing.html 
21. https://www.fannit.com/blog/outsource-marketing/ 
22. https://hostadvice.com/blog/digital-marketing/marketing-101/outsourced-marketing/ 
23. https://www.redforkmarketing.com/learn-article/outsourced-marketing-for-small-businesses 
24. https://www.pointvisible.com/blog/outsourcing-marketing-services/ 
25. https://think3.co.uk/blog/benefits-of-outsourced-marketing/ 
26. https://launchspace.net/blog/digital-marketing-outsourcing/ 
27. https://www.strategybeam.com/blog/outsourced-marketing/ 
28. https://www.silverbellgroup.com/blog/how-much-does-it-cost-to-outsource-marketing/ 
29. https://countingup.com/resources/what-is-outsourced-marketing-and-what-are-the-benefits/ 
30. https://www.shopify.com/blog/outsource-marketing 
31. https://www.hirewithnear.com/blog/a-comprehensive-guide-to-marketing-outsourcing-with-pros-and-cons 
32. https://www.creative.onl/marketing/outsource-digital-marketing/ 
33. https://hivo.co/blog/to-outsource-or-not-evaluating-the-pros-and-cons-of-marketing-outsourcing